Lessons Learned in the First Year

by Laura Benedict

LBenedictAug08.jpgEarly last November, I was nearing the end of a seven-week of tour for Isabella Moon. When I finally returned home--after a week in Alaska, thirteen reading/signing events, twenty bookstore drop-ins, and four thousand miles of driving through Virginia, Kentucky, Ohio, Illinois, Michigan, and Missouri--I collapsed in a heap in my bedroom and could barely be dragged out of it for a week. My mind was so scattered and I was so distracted that I could hardly write. Laundry went undone, and we ate out way too much. But I recovered and my family recovered and we made it through the year just fine.

When I looked back at the events of the past year, I pondered writing a long, heartfelt essay about how my life was changed by the publication of my first novel. My life has changed alright, but the most significant way in which it has changed is in my obligation to my readers--My second novel, Calling Mr. Lonely Hearts, will be out in a few weeks and I'm way behind on the writing of number three. So, as I'm a big fan of lists, here's a quick and dirty sketch of what I've learned over the last twelve months:

My agent is a treasure. A good agent is worth her weight in gold. My conversations with my editor are always focused on editing my work because my beloved Agent Susan handles everything else. She does all the truly hard work. When I get worried and start fretting about things over which I have no control, she gently reminds me that my primary job is to write. If she hadn't reminded me of this frequently over the past year, Calling Mr. Lonely Hearts would not be coming out January 6th.

bene_lonely.jpgTo take my own press with a grain of salt.  At first it was kind of fun to read all about my bad self in the press and to discover the many nice things (and not so nice) said about me and my novel. There were times during the year, though, when I felt like the newspaper and magazine interviews written about me seemed like they were actually written about someone else--someone who was way more together than I actually am. The truth is that I procrastinate, lose stuff, say regrettable things, get perfectly silly after two beers and get very nervous when I have to get up and talk in front of a room full of people. I am the same person I was before I had a book contract.

As a writer, I have very little control over how many of my books are sold. Many other writers will disagree with this statement, and that's just fine. I know writers who have done end-runs around dilatory marketing departments and gotten themselves into big-box stores. I know writers who carry boxes and boxes of their books in their car trunks and hand-sell them everywhere and spend the rest of their waking hours doing online promotion. Sometimes these things work. Mostly they just sound exhausting to me. There are limits to what writers can and should do, and those limits will vary from writer to writer. The most important thing is to write the best book one can.

That said:

The only person who really, truly cares about a writer's career is, well, the writer. There is always another writer waiting in the wings, someone who has written something just as good--or even better. And so writers must do what they reasonably can to construct their own careers and not whine when they think they are being treated badly. There are no Svengalis to take blossoming writers in hand and lead them to commercial success. To borrow an old EST Training phrase: You are responsible for your own career experience! I've had to decide what my own idea of success is and pursue it, rather than use someone else's definition.

And, unfortunately:

Publishers don't have a magic formula to sell books, either. This was a big surprise to me. Yes, co-op money will get a book better face time in the bookstore with potential buyers. Yes, a good gimmick or timely topic will sometimes get a writer on the Today Show. But there are never guarantees. There are many highly-touted books that end up in remainder bins, to the dismay of both writers and publishers. (If you see my book in a bin for cheap money, buy it! Even cheap hardcovers last a long time and make wonderful gifts. Those pesky red stickers peel right off! But, uh, please don't drop me an email to tell me you saw it there. It stings. Just a little.) It's good to keep in mind that publishing houses are corporations and corporations need to consistently improve their bottom lines. They are not thoughtful caretaking entities. From writing to promoting, they will take every bit of energy a writer has to offer--and it's nothing personal.

Most bestselling writers deserve to be bestselling writers because they work at it all the time. I have met many amazing, successful writers in the past year. They are some of the hardest working people I've met in my life. They are generous to a fault and often put their work ahead of nearly every other personal consideration. And they never whine. Well, almost never--they're only human.

It's foolish to be jealous of other writers. I watched with horror as my publisher devoted more resources to other writers' books than they did to mine when it came out. Sometimes I pouted about it, but soon realized that my distress was only costing me time and energy better spent working. My religious training came in handy here: there's a parable in the Bible about the owner of a vineyard who, in the morning, hired a number of workers at a given day rate. Later in the day, he gave late-arriving workers the same pay that he gave the first workers even though the latecomers only worked for an hour or two. When the first workers complained, the owner said, "Didn't you agree to work for that rate?" He was the owner and he could pay whatever he wanted. Every writer has to make his or her best deal and live with it.

Publicists are worked to death. Be nice to them. Remember to say, "thank you."

It's not necessarily a good idea to hire an outside publicist for one's first book. They're way too expensive to make a real difference nationally, but are often useful in smaller markets. I didn't do this, but asked a lot of people because I thought about doing it.

I have to stay away from my Amazon and Barnes and Noble pages. The fluctuating numbers there are like some kind of dangerous drug. They thrill me then break my heart--all in the space of any given twenty minutes. Too stressful!

If one believes the good reviews, one has to believe the bad reviews, too. Just a fact of life. A few reviews of Isabella Moon were unbelievably cruel and they wounded me deeply. Others made me unreasonably happy. I read way too many of them (though I was amazed and pleased seeing how many of them were out there) and even sought them out. Many times I lost confidence in myself and in my writing because they affected me so profoundly. Reading one's reviews really is a bad idea. But I'll probably continue to do it anyway.

Book tours are a whole lot of fun, but not particularly glamorous.  I love, love, love meeting readers and book groups and bookstore staff. There are few things more gratifying than walking into a bookstore and connecting with someone who is excited about my work. Sometimes signings can be quite lonely affairs for the author (I've discovered that this happens to well-known writers, too.) and won't meet anyone's expectations. It's hard when that happens. And it's a challenge to sleep in a different hotel bed each night and an even bigger challenge to not to indulge in the small, dangerous comforts of vending machine donuts and delivery pizza when one gets back to one's hotel room. But there was that moment when I walked into my spartan Roanoke, VA Hampton Inn room to see that my frequent-guest status meant that I got a bottle of water and a pack of Oreos!

Oh, and pack light. Always. I schlepped a lot of heavy suitcases through airports and hotel hallways. I always regretted overpacking. I got better at packing light as the year went on. I only took five pairs of shoes to New York for Thrillerfest--down from eight the year before.

Independent bookstores are filled with wonderful people who care about books--but the big stores are, too. I always feel so at home at an independent bookstore. When I was in Denver for Left Coast Crime last year, I visited Murder by the Book, one of the coziest, most welcoming bookstores in the country. I wish I could have spent the whole day there just browsing and reading and chatting about mystery books with the owner. I've heard many writers and readers complain about big stores simply because the stores are attached to large corporations. But most of the people who work in them love books just as much as the folks who work at independents do. I'm grateful for all of them!

Conferences are a heck of a lot of fun. Community is important. If you're a reader or an emerging writer (or both), take some time to attend a conference. It's a wonderful way to get out from behind the computer and meet people and talk about books. Writing is a necessarily solitary pursuit, but it's good to get out sometimes. Book publishing is an industry, just like health care, manufacturing, etc. and networking is important. (Hint: all the meaningful business is done in the bar after all the panels!)

My favorite live interviews are radio interviews. Television interviews scare me. I could sit and talk into a radio microphone all day.

I miss my family when I'm away from them. A lot.

I spent a too much time worrying about marketing my work this past year, and not enough time writing. While I did finish my second novel, Calling Mr. Lonely Hearts, this year, I'm glad I got a start on it the spring before Isabella Moon came out, or I never would have made my deadline. I'm better organized now.

Online social networking is a distraction. I'm on Myspace and Facebook. I dropped Twitter because it distracted me from writing. I love meeting new people online, but I would get much more writing done if I spent less time socializing. And, in the end, that's how I got to have a debut year in the first place.

I wouldn't give up my blog for anything. It's my link to the outside world, the best way for me to communicate what's on my mind on a daily basis.

The last year was an astonishing adventure. Dream after dream came true for me. Finally--after many years of writing--I was able to come in close contact with the people I was writing for. I'm very grateful whenever someone takes the time to read my work. If I had it to do all over again, I think that the only thing I would do differently is to spend a couple extra days in Alaska (after the Bouchercon Conference) to see the sights. I feel a little cheated that I didn't even see a moose!

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Debut Authors

Andrew Gross, ITW Debut Authors Board Liaison, Adviser

ITW Debut Authors Committee:Carla Buckley, ChairPam Callow, Julie Compton, Josh Corin, Julie Korzenko

Please note: The class designations below are based on members' release dates, and run from ThrillerFest to ThrillerFest. (August - July)
CLASS OF 2009/2010

Sophie Littlefield - A BAD DAY FOR SORRY (Thomas Dunne) August 2009

Daniel Levin - THE LAST EMBER (Riverhead Hardcover) August 2009

M.E. Harrigan – BUNDLE OF TROUBLE: A MATERNAL INSTINCTS MYSTERY (Berkley) August 2009

JJ Cooper - INTERROGATED (Random House Australia) August 2009

Teresa Burrell - THE ADVOCATE (Echelon Press) August 2009

Leanna Renee Hieber - THE STRANGELY BEAUTIFUL TALE OF MISS PERCY PARKER (Leisure Books) August 2009

Rhodi Hawk - A TWISTED LADDER (Tor/St. Martin's) September 2009

M.E. Harrigan - 9800 SAVAGE ROAD (Forge) - September 2009

Maureen Wood - GHOST CHRONICLES (Sourcebooks) September 2009

Stephen Jay Schwartz - BOULEVARD (Forge) September 2009

Hank Schwaeble - DAMNABLE (Berkley/Jove) - September 2009

Norb Vonnegut - TOP PRODUCER (Thomas Dunne) - September 2009

Sharon Potts - IN THEIR BLOOD (Oceanview) September 2009

Nicholas Kaufmann - HUNT AT WORLD'S END (Leisure Books) October 2009

Brad Parks - FACES OF THE GONE (St. Martin's Minotaur) December 2009

Cynthia Robinson - THE DOG PARK CLUB (Thomas Dunne/St. Martin's) Fall 2009

Barry Pollack - FORTY-EIGHT X: THE LEMURIA PROJECT ( Medallion Press) December 2009

Wendy Clinch - DOUBLE BLACK: A SKI DIVA MYSTERY (St. Martins Minotaur) - January 2010

Laura Bynum - VERACITY (Pocket) - January 2010

Carla Buckley - THE THINGS THAT KEEP US HERE (Delacorte Press) - February 2010

Amy Dawson Robertson - MILES TO GO (Bella Books) February 2010

Reece Hirsch - THE INSIDER (Berkley) May 2010

Chevy Stevens - STILL MISSING (St. Martin's) - Spring 2010

Patrick McMenamin - THE DEVALERA DECEPTION (Enigma Books) - Spring 2010

Drue Allen - THE COST OF LOVE (Five Star) - March 2010

Boyd Morrison - THE ARK (Touchstone) M ay 2010

Neil Russell - CITY OF WAR (HarperCollins) March 2010

Chuck Barrett - THE SAVANNAH PROJECT (Wyatt-MacKenzie) - March 2010

Ronie Kendig - DEAD RECKONING (Abingdon Press) March 2010

Alan Orloff - DIAMONDS FOR THE DEAD (Midnight Ink) April 2010

Alan L. Moss - ISLAND OF BETRAYAL (Gauthier Publications) April 2010

Richard L. Mabry - CODE BLUE (Abingdon Press) April 2010

James Rubart - ROOMS (B&H Fiction) April 2010

Jeannie Holmes - CRIMSON SWAN (Bantam Dell) May 2010

Ryan Brown - PLAY DEAD (Pocket Books) May 2010

Brett King - THE RADIX (Leisure Books) May 2010

Daryl Wood Gerber (writing as Avery Aames) - THE CHEESE SHOP MYSTERIES (Berkley Prime Crime) June 2010

Pamela Callow - DAMAGED (Mira) June 2010


CLASS OF 2008/2009

Paula Tutman - DEADLINE! Book One (Dailey Swan) July 2008

Sibylle Barrasso - DARK WATERS (Five Star) August 2008

Megan Kelley Hall - SISTERS OF MISERY (Kensington) August 2008

Andrew Peterson - FIRST TO KILL (Leisure Books) September 2008

Allyson Roy - APHRODISIAC (Berkley) September 2008

Joshua Corin - NUCLEAR WINTER WONDERLAND (Kunati) October 2008

Karen Dionne - FREEZING POINT (Berkley) October 2008

Stacy Dittrich - THE DEVIL'S CLOSET(Leisure Books, Dorchester) October 2008

John M. Wills - CHICAGO WARRIORS: MIDNIGHT BATTLES IN THE WINDY CITY (TotalRecall Publications) October 2008

John Thompson - ARMAGEDDON CONSPIRACY (Harbor House) October 2008

Jennie Bentley - FATAL FIXER-UPPER (Berkley) November 2008

Gina Robinson - SPY CANDY ( Zebra/Kensington) November 2008

Kay Thomas - BETTER THAN BULLETPROOF, (Harlequin Intrigue) January 2009; BULLETPROOF TEXAS (Harlequin Intrigue) April 2009

Steve Forman – BOCA KNIGHTS (Forge) February 2009

Kathy-Diane Leveille - LET THE SHADOWS FALL BEHIND YOU (Kunati Books) April 2009

Kate Carlisle - HOMICIDE IN HARDCOVER (NAL) February 2009

Don Helin - THY KINGDOM COME (Medallion Press) March 2009

Robert Rotenberg - OLD CITY HALL (Farrar Straus and Giroux) - February 2009 (UK), March 2009 (Canada & U.S.)

Barbara Levenson - FATAL FEBRUARY (Oceanview) February 2009

A. Scott Pearson - RUPTURE (Oceanview) February 2009

Bob Burke - THE THIRD PIG DETECTIVE AGENCY (The Friday Project / Harper Collins) March 2009

Paul Tremblay - THE LITTLE SLEEP (Holt Paperback) March 2009

Bryan Gruley - STARVATION LAKE (Touchstone/Simon & Schuster) March 2009

Steve Forman - BOCA KNIGHTS (Forge) February 2009

Brendan McNally - GERMANIA (Simon & Schuster) February 2009

Julie Korzenko - DEVIL’S GOLD ( Medallion) March 2009

Huw Powell - RUSH HOUR RULES (Pegasus) March 2009

John Darrin – SCREENSHOT (Kunati) April 2009

Jaye Wells - RED-HEADED STEPCHILD (Orbit) April 2009

Dr. John Elefteriades - TRANSPLANT (Robot&Binaries Press) April 2009

James Strauss - THE BOY, THE MASTODONS, BOOK 1 (Five Star) April 2009

Rebecca Cantrell - A TRACE OF SMOKE (Tor Forge Books) May 2009

Dennis Tafoya - DOPE THIEF (St. Martin's Minotaur) May 2009

Seth Harwood - JACK WAKES UP (Three Rivers Press) May 2009

Jamie Freveletti - RUNNING FROM THE DEVIL (HarperCollins/William Morrow) May 2009

Matt Hilton - DEAD MEN'S DUST (William Morrow & Co/ Hodder and Stoughton) May 2009

Keith Gilman - FATHER'S DAY (Minotaur) May 2009

Andrew Grant - EVEN (St. Martin's Minotaur) May 2009

Christy Reece - RESCUE ME (Ballantine Books) - May 2009; RETURN TO ME (Ballantine Books) - June 2009 ; RUN TO ME (Ballantine Books) - July 2009

Gary Clites - SENECA WOOD (Casperian Books) June 2009

John E. Bailor - DEATH DEALT THE HAND (Gryphonwood Press) June 2009

Gino Brogdon - DEMONS IN THE CRAWLSPACE (TotalRecall Publications) June 2009

Mike Angley - CHILD FINDER (TotalRecall Publications) June 2009

James Hayman - THE CUTTING (St. Martin's/Minotaur) June 2009

Stuart Neville - THE GHOSTS OF BELFAST (Harvill Secker) July 2009

Grant McKenzie - SWITCH (Bantam Transworld UK) July 2009

Jeremy Duns - FREE AGENT (Viking) July 2009

Glenn Cooper - SECRET OF THE SEVENTH SON (HarperCollins US) July 2009; as LIBRARY OF THE DEAD (HarperCollins Canada, June 2009; Random House UK, August 2009)

Gaylon Greer - THE PRICE OF SANCTUARY (Medallion Press) June 2009

Sean Black - LOCKDOWN (Bantam Press) July 2009

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